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Trend Of Layer Industry
Dec 28, 2018

Layer industry pours in a large number of "hot money"

In 2018, the fresh industry has entered the shuffling period, financing and bankruptcy. In the polarization phenomenon, we find that the vertical subdivision of small businesses is being favored, among which the laying hen industry from 2015, has been listed on the new three boards of projects, can be said to be a small category of big business.

According to incomplete statistics, from 2015, the number of financing projects began to increase. By 2016, many enterprises such as Santille Village have listed new third board. E-commerce platform has also emerged from this year. In 2017 and 2018, some projects began to optimize and integrate the supply chain links.

Egg occupancy per capita in China is twice the global average.

China's per capita egg share has already reached the level of developed countries. According to the data of the National Bureau of Statistics, China's egg production reached 26.095 million tons in 2017 (egg production in 2017 was 30.7 million tons, according to the industry standard that egg production accounted for 85% of egg production), and the market scale exceeded 300 billion yuan.

According to the egg production and population in 2017, the per capita egg occupancy is about 18.77 kg/year (excluding imported egg products). According to the statistics of the General Administration of Customs, the export volume of eggs in the past two years is more than 100,000 tons. About twice the world average.

According to the statistics of the Ministry of Agriculture and Rural Areas, the spot price of eggs has been declining since the Spring Festival of 2018 to the end of June, and has been rising all the way since July. Since then, the wholesale price has remained basically above 9 yuan/kg. The average price in September reached 9.73 yuan/kg, the highest in recent two years. Overall, this year's commercial generation breeding has made some profits.

According to the comparison between wholesale price and terminal retail price, we can find that the difference between wholesale price and terminal retail price is about 2 yuan per kilogram of eggs. From farms to consumer terminals, the price of eggs is 50% to 150%.

Throughout the production and sale of laying hens, the upstream of the industrial chain includes egg suppliers and egg distributors, egg producers in the middle, and egg distributors and egg retailers in the downstream. Because the competition situation and market power of each link are different, the profit margin is also obviously different.

According to the analysis of Qingtong capital, the profit areas in the egg industry chain are mainly distributed in the circulation links, and the links of eggs agricultural distribution and eggs distribution share 45% of the profits. Egg producers are under attack from both upstream and downstream. They are not dominant in monopoly scale and market bargaining power, and their profit margins are also squeezed. The profits mainly come from the sales of broilers. Although egg retailers account for 40% of the profits in the industrial value chain, the competition in this field is very fierce.

Connecting with the capital market, the entrepreneurship projects in recent years mainly focus on the middle and lower links of the industrial chain. On the one hand, it coincides with the profit distribution area of the entire industrial chain. On the other hand, it reflects that there are still many problems and possibilities for improvement in this area.

Intermediate link considerable profit source: North Egg South Transport

According to the statistics of the Ministry of Agriculture and Rural Areas, Shandong, Hebei, Henan, Liaoning and other provinces have the largest number of laying hens. Hunan, Hubei and Sichuan in the central region also have a certain amount of laying hens. However, in the main districts such as South China and southeast coastal areas, the amount of laying hens is relatively small, mainly through the northern provinces to supply eggs southward, forming a "northern eggs southward transport" situation.

It is noteworthy that long-distance eggs transportation not only increases transportation costs, but also affects the freshness of eggs to a certain extent. In recent years, laying hen farms in southeastern coastal areas have gradually risen, and many traditional large enterprises have begun to expand to the south.

Future Development Trend of Layer Industry


Investors are optimistic about the future development of egg market. Egg industry is a large-scale industry with rapid growth. At present, there are still a few industries with integration opportunities in the large-scale agricultural field. After scaling up, the overall gross profit rate can be raised.

Brand building

Under the general trend of consumption upgrading, consumers are increasingly demanding the quality and brand of eggs. The impact of price on egg products is gradually decreasing, and safe eggs are welcomed by the market. However, there are very few famous brands in the egg market in China, and consumers'memory of egg brands is generally not high. At this time, if the egg enterprises can accurately understand the needs of consumers and take a place in the hearts of consumers, they may become a strong brand in the regional and even national egg market.

Whole industry chain

Supply chain integration is also the core direction of integration in the current industrial chain. The link of eggs agricultural distribution and eggs distribution is a link with low concentration and low competition in the industry chain. If we can go beyond the distribution link, we can not only control the quality of eggs in the whole process, but also shorten the circulation cycle and increase the gross profit of eggs.

deep processing

In terms of the degree of egg deep processing abroad, the proportion of egg processing in the United States is about 30%, and that in Japan is the largest, about 50%. Although the degree of egg processing conversion in China is still relatively low, with the approaching ceiling of per capita egg consumption, the future egg industry will develop towards the direction of egg fine deep processing, and the market potential will be further enlarged.

Food Safety

The veterinary drug residues in eggs have also attracted much attention in the trend of anti-resistance and anti-resistance in the whole livestock and poultry industry. With the further strengthening of consumers'food safety awareness, egg enterprises should build terminal brands and win a stable consumer reputation. In the use and detection of antibiotics, it will become a necessary barrier.

If you want build another new chicken house,the new type layer chicken equipment will be your best choice in the future.

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